Pandora Buys Pieces of Rdio

Pandora announced plans yesterday to purchase $75m worth of assets (technology, staff) from @rdio, which is filing for bankruptcy. The beleaguered Rdio was praised for its interface and usability as an on-demand streaming service, but could never quite compete on the scale of heavy hitters like Spotify, YouTube, and Apple Music.

The move signifies Pandora's entrance into battle royale for control of the on-demand streaming market. Music Business Worldwide has a full rundown on the deal and what it means for everyone else in the game.